Wiki says:
" Tatty Teddy (also known as Me To You Bears) is the brand name of a collection of teddy bears made by the Carte Blanche Greetings Ltd. They are often found in Clintons Cards. They were first created in 1987 and appeared in their current guise in 1995. A number of products are available related to Tatty Teddys including teddies, figurines, cards, rugs,mugs and wedding accessories. The bears even have their own fanlisting site where 'owners' can sign up for the latest news about them. "
Tatty Teddy is quite a successful merchandise brand because it has a strong story that touches other people's heart. Hope we can learn alot from them :)
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